Category Smarter Laundry Choices

The Laundry Rinse Craze: What Is It, What Does It Do, and Do We Really Need It?

a modern woman wearing a denium button blouse and a white tank top is in the laundry isle checking out the ingredient list on the back of the Laundry rinse bottle.

Laundry rinse is suddenly everywhere. From luxury laundry brands to natural living companies, consumers are being told that laundry rinse is the next big thing. But what exactly is it? Is it better than fabric softener? Is it worth the cost? Or is it simply another product trying to earn a permanent place in our laundry rooms? Let's take a closer look at what's actually inside the bottle.